psychology-of-colors

Why Colours are Important in an Event?

Colours are known to have a psychological effect on people. People relate to colours as it often taps into old memories as well as creates newer ones. While crafting events colours too play a crucial role since it helps create an atmosphere and when combined with the event-perfect decor, lighting, sound and overall ambience – it creates a stellar event setup on the whole. Usage of colours is an extremely powerful tool in event design and it can make or break your event experience. Every colour you choose says a lot about the message you’re giving out and the vibe, the story that you want your audience to pick up.

The first thing you need to think about when you’re picking colours for your event is the theme of the event. Usually, for corporate-style events, their brand guidelines are extremely important. You start putting colours based on the primary tones of the brand. As per colour psychology too, when you use colours that match your brand it results in good brand recall.

For example, think Dettol, think green or think of Pepsi and blue. Colour associations in our brain happen with memories. And it is this power that you need to harness when planning an event.

If your event is a wine & dine event then the most definite option will be to put up a classy and formal-style event decor setup. So, rich, dark colours with metallic accents will bring out the mood. Similarly, if your event is a daytime event and theatrics are a big part of it, you can go with bright colours. Everything depends entirely on the theme of the event. So, your first step will be to understand the theme fully and see how you can incorporate the brand’s true colours alongside the hues best suited to your theme.

Draw out a colour and mood board whilst planning your event decor. It will give you an accurate view of the setup and the mood. Each colour has a different meaning and emotion attached to it which you should be fully aware of when planning an event.

For instance, red is associated with aggression, anger in some cultures and in others it is the colour of love, passion and strength. So, remember your theme, your audience and understand their thoughts, beliefs before you choose the colours out.

If you have a high energy event, don’t use calming colours like greens or ocean blues.

Colours create an atmosphere so ensure you understand the mood and setting of the event so all these different elements complement each other.

Sources: Dreamcraft.co.in

Tech savvy event

4 Tech-Savvy Ways To Modernize Your Events & Exhibition

Sending out bulk emails and asking your social media followers to share your ‘Event Invitation’ post is yesterday’s thing. If your company is planning international conferences or elite exhibitions, you’ll need to continue with the technological advances that cater to smartly gathering more sophisticated invitees. The more tech-savvy your marketing tricks are, the more impact it creates within the minds of today’s media-savvy crowd.

If your company is up for a touch more investment in utilizing modern-day techs, here are a number of the advanced tactics which will assist you lift your event management to subsequent level:

Analyzing Online Trends to make A Brand:

All social media platforms can assist you analyse what sort of brand presentations and campaigns can attract more viewers.

Your initiative is to review the event campaigns and up-coming brands of your field that have succeeded in creating influence and sizable online audiences within the recent past.

You can create campaigns that are more enticing and interactive such people would have good reasons and benefits to speak with you for further details.

Digital Invites And Targeting the proper Audience:

Digital invitations aren’t new; however, the choices to send digital invites have evolved tons .

Triggering public excitement and generating PR should be the prime focus of your invitations. And to try to to it the proper way, specialize in two factors:

Precise Targeting: All social media platforms today provide excellent demographic and in-trend information which may assist you revamp your marketing strategies consistent with your audience’s needs.

Also, these platforms assist you target selective audiences who fall into a specified set of attributes like gender, age, location, qualification, profession, interests, events visited within the past, etc.

All-platform Marketing: With the proper information, you’ll run your event campaigns across all platforms like Facebook, LinkedIn, Instagram, Twitter, etc. along side multiple event promotion apps available online.

Measuring Traffic Diversity: Typically, you’d specialize in analyzing the traffic of your past events to estimate your current crowd size and blueprint your sub-events accordingly.

However, if you employ devices like ‘smart mats’ and ‘people counting cameras’, you’ll precisely analyse the footfall and its diversity across every booth and sub-event within the arena.

This level of detailed data can assist you modify various aspects of the event on every day and help your invitees get precisely what they need more quickly in future events too.

World Wide Broadcasts: The same social media platforms now allow you to broadcast your event live across the planet for free! Then why not utilize it?

Hire a team or ask your subordinates to post live feeds from the event you the planet knows what they’re missing.

The bigger the event, the greater the effort . You’ll always need an expert’s advice on the way to best use the newest technology to profit your events. And if you ever feel the necessity to consult an honest event management company in Pune, then Resources Groups is one among the highest options you’ll ever find. aside from being one among the foremost regarded event managers for weddings in Pune, the creative experts at Resources Groups also specialize in providing out-of-the-box themes and concepts for large-scale corporate event planning in Pune and round the city. Visit the Resources Groups website to look at a number of their best corporate works.

Corporate-Event-Planner0

How to Hire an Corporate Event Planner

Whether you’re planning a product launch, a team-building event, or a holiday party, it’s crucial to make sure that your event is the absolute best it can be. Sure, you can plan it yourself, but it may be a more challenging process than you might realize. Why not save yourself the time, energy, and stress, all the while ensuring that your event is a success that stays within budget? For these reasons, many will choose to hand the task off to a professional and hire an event planner. If you’re in that camp, it’s important to select the right person for the job. Luckily, our guide is here to walk you through hiring an event planner from start to finish.

  • Consider Resources Groups Concierge team

One of the ways to make this process the easiest and most foolproof it can be is to use Resources Groups skilled Concierge team. Resources Groups is an extensive marketplace for venues, offering thousands of options across dozens of cities. It’s easy to use for selecting the perfect event space, whether you’re planning a serious brainstorming session or a fun and lively party.

The fact that Resources Groups has a Concierge team to help you with the whole bevy of event planning tasks — such as figuring out catering, A/V rentals, furniture, and so forth — is an added bonus. Particularly helpful, too, is the fact that they have a hand-selected list of all the best, most reliable vendors that are experienced. So, if you don’t want to hire an event planner, working with the Concierge team ensures that you can bypass tons of small logistical coordination tasks that can add up to a huge amount of stress, all while you can retain quite a bit of direct control and involvement in the event planning process.

  • Establish your goals for the event

The first step to hire an event planner is determining what kind of event you’re looking to have planned. That’s because different event planners have their own particular areas of expertise. You should know what your budget will be, what the aim of the event is, and its intended audience, for starters.

Having at least the beginnings of a clear vision for what you want will make an enormous difference in how specific your search can be. Rather than wading through all the event planners in your area, you can focus on those who have a portfolio of events similar to what you have in mind. Of course, without having hired the event planner, it’s unlikely that you’ll have an extremely specific vision, but that’s fine. To start, just develop a general sense of what it will be.

 

  • Locate potential event planners

Sure, you can rely on referrals and informal recommendations from friends. Sometimes this is advantageous, but you might be better off taking a broader look at who’s available and getting a sense of their reputation (particularly within the industry itself, as other event planners will likely be the best judge) and credentials more generally.

One great resource for finding skillful event planners in your area is through professional event planning organizations, such as:

  • International Live Events Association
  • Event Service Professionals Association
  • Meeting Professionals International
  • National Association of Catering Executives

Depending on where you’re located, these organizations might even have a local chapter that you can connect with for more in-depth guidance.

Additionally, there are lots of websites that allow you to search for event planners in your area. One such site is PartySlate, where you can search by location and other useful criteria, as well as request information about any of the hundreds of event planners in their database. A search on Yelp can also help you find event planners, with plenty of reviews to give you a clear sense of the quality of their work.

Locally, resources will, of course, vary tremendously. But for starters, you can reach out to organizations like your city or town’s chamber of commerce, as well as the local CVB (convention and visitors bureau). These kinds of organizations will likely have insights into which local event planners are well-known for doing good work. Do some research into the business organizations in your area — it’s worth contacting any that look at all promising.

  • Choose a candidate

Here’s the most exciting point in the process: when you actually hire an event planner! You’ll have to interview the best candidates first, of course. And, if you’re being extra methodical, you’ll do several rounds of interviews. In the first set of interviews, start off by telling applicants just a bit about what you have in mind, and then give them plenty of time to discuss their background and experience.

event planner

Once you’ve done this set of interviews, review your notes (yes, you should be taking notes!) and decide on a few applicants for the second round of interviews — perhaps two to four people. These should be more detailed, particularly involving questions about past event planning successes (and even failures).

Look for candidates who ask strong, specific questions, helping to guide the conversation based on their own experience and knowledge — this is a great indicator of expertise. With all this info gathered, don’t forget to reach out to references before you make a final decision.

  • Iron out the details

Once you’ve chosen someone, you should be sure to agree upon payment at the very beginning. This should be crystal-clear for both parties before you move forward with anything. Additionally, work with your event planner to agree on a detailed budget.

Once all these steps are done, it’s crucial to maintain strong communication. You should be reaching out to the event planner on a regular basis (preferably an agreed-upon regularity, such as a few times a week or whatever works best for both of you). This way, if any issues arise, you can work together to address them before they become complicated.