psychology-of-colors

Why Colours are Important in an Event?

Colours are known to have a psychological effect on people. People relate to colours as it often taps into old memories as well as creates newer ones. While crafting events colours too play a crucial role since it helps create an atmosphere and when combined with the event-perfect decor, lighting, sound and overall ambience – it creates a stellar event setup on the whole. Usage of colours is an extremely powerful tool in event design and it can make or break your event experience. Every colour you choose says a lot about the message you’re giving out and the vibe, the story that you want your audience to pick up.

The first thing you need to think about when you’re picking colours for your event is the theme of the event. Usually, for corporate-style events, their brand guidelines are extremely important. You start putting colours based on the primary tones of the brand. As per colour psychology too, when you use colours that match your brand it results in good brand recall.

For example, think Dettol, think green or think of Pepsi and blue. Colour associations in our brain happen with memories. And it is this power that you need to harness when planning an event.

If your event is a wine & dine event then the most definite option will be to put up a classy and formal-style event decor setup. So, rich, dark colours with metallic accents will bring out the mood. Similarly, if your event is a daytime event and theatrics are a big part of it, you can go with bright colours. Everything depends entirely on the theme of the event. So, your first step will be to understand the theme fully and see how you can incorporate the brand’s true colours alongside the hues best suited to your theme.

Draw out a colour and mood board whilst planning your event decor. It will give you an accurate view of the setup and the mood. Each colour has a different meaning and emotion attached to it which you should be fully aware of when planning an event.

For instance, red is associated with aggression, anger in some cultures and in others it is the colour of love, passion and strength. So, remember your theme, your audience and understand their thoughts, beliefs before you choose the colours out.

If you have a high energy event, don’t use calming colours like greens or ocean blues.

Colours create an atmosphere so ensure you understand the mood and setting of the event so all these different elements complement each other.

Sources: Dreamcraft.co.in

Tech savvy event

4 Tech-Savvy Ways To Modernize Your Events & Exhibition

Sending out bulk emails and asking your social media followers to share your ‘Event Invitation’ post is yesterday’s thing. If your company is planning international conferences or elite exhibitions, you’ll need to continue with the technological advances that cater to smartly gathering more sophisticated invitees. The more tech-savvy your marketing tricks are, the more impact it creates within the minds of today’s media-savvy crowd.

If your company is up for a touch more investment in utilizing modern-day techs, here are a number of the advanced tactics which will assist you lift your event management to subsequent level:

Analyzing Online Trends to make A Brand:

All social media platforms can assist you analyse what sort of brand presentations and campaigns can attract more viewers.

Your initiative is to review the event campaigns and up-coming brands of your field that have succeeded in creating influence and sizable online audiences within the recent past.

You can create campaigns that are more enticing and interactive such people would have good reasons and benefits to speak with you for further details.

Digital Invites And Targeting the proper Audience:

Digital invitations aren’t new; however, the choices to send digital invites have evolved tons .

Triggering public excitement and generating PR should be the prime focus of your invitations. And to try to to it the proper way, specialize in two factors:

Precise Targeting: All social media platforms today provide excellent demographic and in-trend information which may assist you revamp your marketing strategies consistent with your audience’s needs.

Also, these platforms assist you target selective audiences who fall into a specified set of attributes like gender, age, location, qualification, profession, interests, events visited within the past, etc.

All-platform Marketing: With the proper information, you’ll run your event campaigns across all platforms like Facebook, LinkedIn, Instagram, Twitter, etc. along side multiple event promotion apps available online.

Measuring Traffic Diversity: Typically, you’d specialize in analyzing the traffic of your past events to estimate your current crowd size and blueprint your sub-events accordingly.

However, if you employ devices like ‘smart mats’ and ‘people counting cameras’, you’ll precisely analyse the footfall and its diversity across every booth and sub-event within the arena.

This level of detailed data can assist you modify various aspects of the event on every day and help your invitees get precisely what they need more quickly in future events too.

World Wide Broadcasts: The same social media platforms now allow you to broadcast your event live across the planet for free! Then why not utilize it?

Hire a team or ask your subordinates to post live feeds from the event you the planet knows what they’re missing.

The bigger the event, the greater the effort . You’ll always need an expert’s advice on the way to best use the newest technology to profit your events. And if you ever feel the necessity to consult an honest event management company in Pune, then Resources Groups is one among the highest options you’ll ever find. aside from being one among the foremost regarded event managers for weddings in Pune, the creative experts at Resources Groups also specialize in providing out-of-the-box themes and concepts for large-scale corporate event planning in Pune and round the city. Visit the Resources Groups website to look at a number of their best corporate works.