Tech savvy event

4 Tech-Savvy Ways To Modernize Your Events & Exhibition

Modernize Your Events & Exhibition

Sending out bulk emails and asking your social media followers to share your ‘Event Invitation’ post is yesterday’s thing. If your company is planning international conferences or elite exhibitions, you’ll need to continue with the technological advances that cater to smartly gathering more sophisticated invitees. The more tech-savvy your marketing tricks are, the more impact it creates within the minds of today’s media-savvy crowd.

If your company is up for a touch more investment in utilizing modern-day techs, here are a number of the advanced tactics which will assist you lift your event management to a subsequent level:

Analyzing Online Trends to make A Brand:

All social media platforms can assist you to analyze what sort of brand presentations and campaigns can attract more viewers.

Your initiative is to review the event campaigns and upcoming brands of your field that have succeeded in creating influence and sizable online audiences within the recent past.

You can create campaigns that are more enticing and interactive such people would have good reasons and benefits to speak with you for further details.

Digital Invites And Targeting the proper Audience:

Digital invitations aren’t new; however, the choices to send digital invites have evolved tons.

Triggering public excitement and generating PR should be the prime focus of your invitations. And to try to do it the proper way, specialize in two factors:

Precise Targeting:

All social media platforms today provide excellent demographic and in-trend information which may assist you in revamping your marketing strategies consistent with your audience’s needs.

Also, these platforms assist you to target selective audiences who fall into a specified set of attributes like gender, age, location, qualification, profession, interests, events visited in the past, etc.

All-platform Marketing:

With the right information, you’ll run your event campaigns across all platforms like Facebook, LinkedIn, Instagram, Twitter, etc. alongside multiple event promotion apps available online.

Measuring Traffic Diversity:

Typically, you’d specialize in analyzing the traffic of your past events to estimate your current crowd size and blueprint your sub-events accordingly.

However, if you employ devices like ‘smart mats’ and ‘people counting cameras’, you’ll precisely analyze the footfall and its diversity across every booth and sub-event within the arena.

This level of detailed data can assist you to modify various aspects of the event every day and help your invitees get precisely what they need more quickly in future events too.

World Wide Broadcasts:

The same social media platforms now allow you to broadcast your event live across the planet for free! Then why not utilize it?

Hire a team or ask your subordinates to post live feeds from the event you know the planet knows what they’re missing.

The bigger the event, the greater the effort. You’ll always need an expert’s advice on the way to best use the newest technology to profit your events. And if you ever feel the necessity to consult an honest event management company in Pune, then Resources Groups is one of the highest options you’ll ever find besides being one of the foremost regarded event managers for weddings in Pune, the creative experts at Resources Groups also specialize in providing out-of-the-box themes and concepts for large-scale corporate event planning in Pune and around the city. Visit the Resources Groups website to look at a number of their best corporate works.

For More Information:- Visit Resources Event & Promotions

Business Conference plannig

Important Steps For Organizing The Ultimate Business Conference

Business Conference

When it comes to managing events, executing a business conference is the most tedious and challenging process. It involves a series of pesky tasks that take months to almost a year for proper planning and managing. The conference ruckus often makes your team overlook some vital details and waste valuable time on trivial tasks.

And to help you organize the millions of questions pacing through your mind day and night, here are eight essential steps you must follow to plan a successful and profitable business conference:

Setting Your Vision Straight:

Every conference is born out of a vision that drives the theme and the purpose of the meet.

The theme must reflect the core message of the event while revolving around the business you and your attendees have in common.

Accordingly, every sub-event that you add to your agenda later should not deviate away from the core message and the theme.

Arranging for a Budget:

The safest way is to invest at your own risk if the event involves moderate expenditure.

If you’re planning a wide-scale event that’ll involve a significantly large number of attendees and for more than a day, then you’ll have to make some phone calls, look for sponsors and investors who share your idea and field of business.

You can run fundraisers and campaigns both online and offline to raise some amount of your budget if not all of it.

Designing Your Business Plan:

Your business plan will deal with two crucial parts of planning, i.e., allotting budget and generating revenue.

The primary resources that will collectively consume your budget are:

  • The venue

  • Guest accommodation

  • Transportation

  • Catering

  • Speaker fees

  • Sub-event material resources

  • Online and Offline Promotion

  • Hired team members

And once you’ve designed the perfect pie-chart for your budget, it’s time to figure out how you can earn back at least the expenditure which suffers heavy losses. The primary sources of revenue in such events are:

  • Entry tickets

  • Paid Parking

  • Snacks and eatery

  • Sample products

Assembling A Management Team

Assembling A Management Team

The number of hands you’d be requiring for helping you throughout the process is probably way more than what you’re expecting.

A small event can be managed by the employees and friends you collect. Still, a big event with multiple activities will require some professional event planners who can guide your choices and decisions and distribute the numerous tasks evenly.

Fixing a Venue:

Now that you have a rough idea of your budget and everything you expect to put together in your event, its time to find a place where you can make it happen.

You must decide on your venue based on the size of your expected crowd and the space all the sub-events might require, and not the other way round.

University campuses are ideal for a moderate size crowd as you can utilize the on-campus facilities and save a high cost on seating arrangements.

You can go all-out and select an independent conference venue that provides catering Audio-Video tools and devices, and small arenas for sub-events and stalls.

Landing Top Speakers:

Top Business speaker

Your keynote speaker has to be someone well-experienced and known in your industry. A lot of successful people in business accept paid conference talk offers today and you need at least one.

However, it is still okay if you can’t find a famous speaker, you can always ask a highly-experienced enthusiast who can prove influential, like your boss, or some higher-ups who you find influential.

The goal is to create a diverse panel of speakers who can each provide a unique perspective on your event’s core message.

Setting Up An Agenda

Each one of your attendees is a human being, and we have limited energy and attention span.

Every talk and event on your agenda should be limited respectively in time and energy usage (both mental and physical).

Also, the events must cater to the specific age group and type of personals who will be attending.

Mentally walk through your agenda as an attendee and see if it impresses you. If not, then you need a different approach.

Promoting Your Conference

Now that all is set, it’s time to let the world know.

Well, not the entire world exactly, keep you online, and offline marketing strategy limited to your business domain and your state or country at most.

Unless you’re planning a world conference, your social media ad campaigns and paper advertisements should be strictly limited to a particular region.

Keep your promotions simple, professional and don’t forget to highlight the theme and the key speakers in your ads.

Following Up With Your Attendees:

Regardless of the turnout and success of your conference, this step is something that can ensure a better result for your future events.

Ask your key speakers to provide testimonials in the form of social media posts and follow up with your attendees.

Take their feedback on the events and ask for more suggestions to help you improve your future event planning.

We know, it isn’t easy. Business conferences require a different set of research and skills to plan and manage as compared to any other type of events. Only a professional corporate event planner can help you successfully execute such an event with optimized agendas and assured revenue generation plans. And finding such adept corporate event planner in Pune can prove to be a daunting task. Which is why, we, at Resources Groups, provide utmost hospitality to our clients throughout a project and help them with the most innovative strategies for executing large-scale corporate events in Pune. You can learn more about our out-of-the-box event planning work on our website.