Corporate Events to Boost Your Brand

Different Types of Corporate Events to Boost Your Brand

Brand awareness and brand building does not happen overnight. In fact, it takes thoughtful strategy and careful execution of the plans to achieve both the business and communication objectives of the company.

Building a brand takes a multi-pronged approach that may include strategic  programs, advertising, communication, marketing campaigns, public relations, and client relations, among others.

Another important component of a company’s brand-building efforts is the use of corporate events.

 

What’s Going On?

An event is one of the more exciting ways to boost your brand. Not only does it inject a certain amount of energy and enthusiasm into the brand, but it is also a great way to broadcast what your company is doing. If done properly, corporate events can help build your brand and make your message resonate with your target audience.

There are different events that you put together to drum up keen interest in your brand or products. With the help of a famous and professional top corporate events management services group, you can make ensure that your event will go smoothly and generate the expected results. If staging events is not your cup of tea, it is best to delegate it to a professional events team. With their experience and expertise in event management, you can be assured that your targets are hit right on the mark.

Here are some of the most popular corporate events that have been tried and tested to help boost your brand-building efforts:

Cherishing Events

Cherishing events are one way to show your gratitude to those who support and patronize your product, company, or brand. This kind of event may be organized for internal shareholders or employees, clients, or members of the media.

Depending on your objectives, it can be an intimate gathering among colleagues, such as in the case of commemorating the company’s anniversary, or a big bash celebrating a sales milestone. Inviting clients or members of the media to such an event shows that you appreciate their business. It is also a good chance for you to nurture your relationship with them.

 

customer-appreciation-event

Business Dinners for Investors or Clients

Whether it’s a Chairman’s Dinner or an evening to take out prospective investors, business dinners are a good way to capture your target audience’s attention on a smaller and more intimate scale. Compared to bigger parties, you can sit down and have a good chat about your business plans or other objectives.

Plying your guests with good food and lively conversation are key to forging good relations. Showing your guests what a lovely host you are also goes a long way in making lasting impressions. If you’re a sailing company, for example, you can hold a business dinner aboard a private yacht, making sure that everyone there is comfortable and having a smooth-sailing time.

 

Business Dinner

Out-of-Town Events

Destination events usually get a lot of attention. Luxury brands, for example, put extra effort into jetting preferred investors to the hottest destinations. No expense is spared in making sure that the guests are living the high life and getting the best brand experience possible.

Companies can also bring members of the media to out-of-town or out-of-the country events. Car companies, for example, can choose to fly motoring or lifestyle editors or journalists to international motor shows or test drives. This gives the company executives a chance to present their product in a more casual environment and avoid the more hard-sell approach. It also gives the guests a glimpse or even an in-depth look into the corporation, especially if they are given a tour of the manufacturing plant, for example.

Product Launches

Product shoot can take on many forms. It can be through a spectacular show or a more subdued gallery evening. It all depends on what your product is and what your business objectives are.

The key is to present your product in the most flattering way that will leave an imprint in your target market’s minds. For example, the launch of a high-end watch can take place in a private island. Launching the newest gadget may mean giving out the actual products through a competition of sorts. Skilled corporate event management specialists will know how to best highlight your product through an event that is relevant to your market.

 

Product Launches

Trade Conference

Trade shows have a more public approach, targeting a great number of people to come see your product or offers. It’s also effective as it gives your target market a chance to get up close and personal with what you are selling.

Food stalls, car booths, or clothing pop-up stores are just some examples. There are also various gimmicks that can be used to draw the attention of the crowd such as a mini-concert, candy carts, celebrity guests, and many more.

 

Trade Shows

Make It Happen

There are various events that you can use to boost your brand. It all depends on what you offer, what your objectives are, and how efficiently you stage your event. All stages in the event planning and management process should be executed seamlessly to achieve success. That is why you should leave it to the event management experts to handle your corporate event. This way, all you need to do is sit back, relax, and watch them make it happen.

Get in touch with your team and discover which event will suit your brand best.

Meeting Room for Business

Various Types Of Meeting Room Layouts For Your Event: Tips And Recommendations

Working in an event management company in Dubai is not just about interacting with customers and business partners over the telephone or the internet. A big chunk of daily corporate life is consumed by meetings and business events.

When you hear the words “corporate meeting” what picture comes to your mind? Good chances are you will imagine a mob of bored and ultimately exhausted people stuck in a crowded room for hours listening to boring edification’s. Yet this appalling view just points to the management’s inadequacy. Meetings can transform into a powerful communication tool that will help you find a solution to problems, create ideas, and improve the team spirit.

 

Meeting Room

The Importance of Choosing the Right Meeting Room Layout

Many who attend corporate meetings agree that they sense an invisible barrier between the speaker and the audience. Furthermore, there is a psychological barrier scarcely acquainted with each other between the attendees. Efficient meeting room setup types will conquer all obstacles, make the attendees relaxed, facilitate connectivity, and encourage innovation, which will eventually improve the productivity of the meeting.

Meeting Room Layout Recommendations

Before selecting one of the meeting room concept the following important issues must be considered:

– The expected number of attendees. Your main goal is to find a seat with a few setups for everyone.

– The space is available. The size of the premises will also rule out certain choices for the meeting room layout from the checklist

– Objectives of the event. You have to know what the guests are going to do. The activities may include only listening to the speaker or engaging in small groups afterward.

– Necessities. These include furniture, décor, and food.

– Safety. In case of an emergency, it is important to vacate on short notice. And when preparing the layout you must ensure free access to exit routes, refuge sites, and emergency assembly points.

Layout Bad Calls

It is important to realize the typical mistakes that event companies in Dubai and designers make before figuring out what are good meeting room layouts:

– Unfitting screen size. It should be large enough that those in the back of the room can read the text without cranking their necks.

– Inadequate space. Whether it is too small or too large for the headcount this lets the attendees feel irritated in the former case or intimidated in the other,

– Excessive lighting. Sever lightning can be inconvenient for your attendees.

– Inconvenient furniture. Opt for flexible seating to cater to people with varying heights and back health.

– Forgetting the fun or having too much of it. You will either annoy the guests to death or distract them from the event by making the meeting hall too stoic or too imaginative. Aim to enliven the place without going over the boundaries of design sobriety.

Theatre/Auditorium style

Chairs in this typical configuration are usually arranged in rows with an aisle in the center. It’s good for conferences, presentations, and lectures that last up to two hours as it allows accommodating a large number of attendees with their maximum focus on the speaker or the screen before them.

U-shape style

The tables are placed end to end with an opening so that their shape reminds them of a horseshoe. This style is outstanding if a lecture is to be paired with group conversations as it occurs in seminars and debates.

U-Shaped room

Banquet style

People are seated at round tables facing each other, allowing full use of space and maximizing networking among small groups. Such a setup is normally used for team-building activities, sit-down dinners, and award nights.

Reception style

It is quite similar to the previous layout but here there are many cocktail tables spread among the group tables all over the room. Cocktail tables that require no seats are an ideal invitation to mingling and networking.

Cabaret-style

It is identical to the previous layout since people sit around the tables. However, the circle is not complete, as there is a stage in the room, and some space is left in front to let people see the speaker.

Conference/Boardroom style

It usually includes a large rectangular table that can be staffed by a couple of dozen attendees who can bring laptops and other necessary equipment. This style encourages face-to-face interaction and can be used to conduct committee meetings, team briefings, and brainstorming.

Classroom style.

Tables with chairs are arranged in front-facing parallel rows and allow people to take notes, use computers, and have meals. It is good for training sessions and lectures where the speaker and audience are in primary contact.

Herringbone style.

Also known as V-shape or chevron model, it is similar to the layout of a classroom, except here tables and chairs are angled to provide a clearer view of the stage as well as a closer engagement of the participants with each other.

Fishbowl style.

This setting usually excludes tables, so it is suitable for discussion-type events. Several seats are positioned in an inner circle, while the others are positioned around them in concentric circles.

CONCLUSION

Choosing the correct event layout will enhance and alter the experience. We often go with standard room layouts as this may be the simplest and most effective choice in terms of space, ease of installation, and cost savings, but if occupancy numbers and location require flexibility it may be worth pursuing alternative seating options. Discuss with your venue your vision as they may propose an appropriate solution that will affect the participants and promote networking, learning, and interaction.

Contact us at Invent Creative and Event Solutions, an top event company in Dubai to enhance your event layouts and make sure to render your event the greatest one yet with the help of our professional and talented team!

Source: https://www.gevme.com/blog/different-types-of-meeting-room-layouts-for-your-event-tips-and-examples/

Top 5 Qualities Of Corporate Event Management Companies in Delhi, NCR

Delhi is the capital of India, is a hi-fi city busy with various businesses and activities. And, you can find a large number of events, such as corporate events, weddings, auto shows, exhibitions, trade shows, and many more, being organized every other day in this capital city. So, choosing assistance one of the best event management companies in Delhi, NCR can prove worthy to make your event magnificent and successful.

 

Top Corporate Event Management Companies in Delhi, NCR & Noida

Corporate Event Management Companies in Delhi

Premier event Agency like Resources Groups, possesses some outstanding qualities that help you plan, organize, and execute various events successfully. So, you might be curious to learn about the qualities that make an event management company in Delhi the best and most popular, aren’t you? Scroll down to find all about it.

Being Digital Savvy

Event management has undergone a tremendous change with the outset of advanced technology. So, some the best event management company in Delhi make use of advanced technology to provide their client high productivity and the best outcomes. You can find that the corporate event management company in Delhi, such as Resources Groups use a wide range of software and digital technologies related to event management, thus becoming highly efficient and carry out its work more smoothly.

Great Flexibility

While organizing events, anything may need a change at any moment. So, to be the top event company in Delhi, NCR, you need to adapt a flexible approach. Event managers from a top event management company should be ready to face any situation and be on their toes to make the necessary changes.

Good Effective Planning 

The best event management company in Delhi & NCR becomes successful with excellent time scheduling skills. The event manager and other staff of the company should be good at multitasking, able to prioritize various tasks, quicker, and more productive. Completing a task in a limited time span is the key to achieve success and hone the time analysis skills.

Remarkable Managerial Skills

Having excellent management skills is another noteworthy quality that makes any event management company in Delhi and NCR successful and popular. The event manager and other staff of the company need to have skills of supervisory and guiding the concerned team that works for organizing the event.

Spirit & Enthusiasm

Last, but not the least, it is very important for the top corporate event management company in Delhi to have event supervisor and staff who have enthusiasm and desire for planning and organizing various events. It is only then that you can give the best to the clients and make the event a grand success. Spirit & Enthusiasm to work helps you face and overcome several obstacles while planning and organizing the events and make them a big success.

 

Now that you know these five qualities of the top event management company in Delhi, make sure you get in touch with Resources Groups the next time you need to plan and organize an event, as it is the best event management company in Delhi, NCR that possesses all these qualities and it can help you make your event a big success.

corporate event planners

Top Essential Creatives To Make Your Corporate Event Stand A Star Attraction

Resources Groups, Organizing an exhibition stand at a popular corporate event to promote your brand in the market is quite rewarding but a challenging task. Several businessmen, marketing executives, and organizations grab this opportunity to exhibit their marketing skills by developing interesting exhibition stands that feature their products, services, and brands in the trade fair. However, promoting your brand in this manner is not always easy as you may think so you need certain creative features to make your event stand a center of attraction in the audience. Assistance and guidance of an event management company in Mumbai or Delhi can help you achieve it easily. So, you must curious to learn which creatives can help make your event stand stunning and effective, aren’t you? Read on to learn all about it.

Build Your Brand Identity

Your exhibition in an event stand tends to feature your brand image in the corporate world, so it is important to build your brand identity to promote and sell your products in the market effectively. Consistent brand identity imparts confidence to the buyers and audiences about your brand and helps you develop stronger customer relationships. Hiring professional assistance like that of an event management company in Pune or Bangalore can help you build strong brand image so that the visitors can easily recognize your stand at the trade fair. Use your logo, effectual graphics, tagline, consistent brand colors, effective structural stand layout, and many other features to grab the attention of the visitors. Demonstrations and product launches are sure to attract more crowd to your exhibition stand.

 

exhibition stalls

Develop Event Show Strategy

Developing a clear strategy can be effective in making your exhibition efforts a grand success and achieving your goals. For this, make a list of all exhibitions and events that you would be participating in and the floor space that you will get at every event. This will prove helpful in finalizing your exhibition stand set up. Choose to use custom exhibition stand, lightweight portable display, or modular exhibition stands, if you have greater than two exhibition shows to organize every year.

Focus On Graphics Layout

Choose bold graphics that can catch visitors attention instantly. Make use of images that feature your latest services and products. Going for effective graphics will make more number of visitors stop at your exhibition and inquire more about your services and products. Use high quality, stunning images that feature your brand to make a lasting impression on the visitors.

Use Videos And 3D-Animations

3d animation

Using interesting videos and 3D-animations can help you capture attention of plenty of visitors. Display informative slideshows, videos on screens, and fun projections when promoting your brand. Interactive displays too can work wonders. Professional assistance like that of a reputed event management company in Bangalore can help you significantly.

Social Media Strategy

Social media

Including social media in your outstanding exhibition stand can prove highly beneficial for marketing your products and services effectively. Develop a hashtag, mention your guests and use it. Also, host a competition on social media platforms that will make the visitors stop at your stand at the event.

So, get in touch with Resources Groups Events Company to make your upcoming exhibition stand center of attraction at any corporate events or trade fair.