One of Resource’s key achievements in the field of sports in India has been introducing and popularizing 3D signage. We have not only executed 3D signs in India, but also in London and UAE in various prestigious International Cricket Council tournaments.
Three-dimensional signage has brought in a revolution in the field of in-stadia advertising aimed at television audiences. 3D logos are positioned directly on the field, either painted on the surface or as a mat. This provides excellent exposure for the sponsor without obstructing the natural play of the game. This unique form of surface branding results in a logo that is laid flat on the playing surface but appears to be standing upright or floating on screen to the viewer. As 3D logos are designed for the main television cameras, they receive more coverage than most other forms of branding around a stadium, such as perimeter boards and hoardings.