Colours are known to have a psychological effect on people. People relate to colours as it often taps into old memories as well as creates newer ones. While crafting events colours too play a crucial role since it helps create an atmosphere and when combined with the event-perfect decor, lighting, sound and overall ambience – it creates a stellar event setup on the whole. Usage of colours is an extremely powerful tool in event design and it can make or break your event experience. Every colour you choose says a lot about the message you’re giving out and the vibe, the story that you want your audience to pick up.
The first thing you need to think about when you’re picking colours for your event is the theme of the event. Usually, for corporate-style events, their brand guidelines are extremely important. You start putting colours based on the primary tones of the brand. As per colour psychology too, when you use colours that match your brand it results in good brand recall.
For example, think Dettol, think green or think of Pepsi and blue. Colour associations in our brain happen with memories. And it is this power that you need to harness when planning an event.
If your event is a wine & dine event then the most definite option will be to put up a classy and formal-style event decor setup. So, rich, dark colours with metallic accents will bring out the mood. Similarly, if your event is a daytime event and theatrics are a big part of it, you can go with bright colours. Everything depends entirely on the theme of the event. So, your first step will be to understand the theme fully and see how you can incorporate the brand’s true colours alongside the hues best suited to your theme.
Draw out a colour and mood board whilst planning your event decor. It will give you an accurate view of the setup and the mood. Each colour has a different meaning and emotion attached to it which you should be fully aware of when planning an event.
For instance, red is associated with aggression, anger in some cultures and in others it is the colour of love, passion and strength. So, remember your theme, your audience and understand their thoughts, beliefs before you choose the colours out.
If you have a high energy event, don’t use calming colours like greens or ocean blues.
Colours create an atmosphere so ensure you understand the mood and setting of the event so all these different elements complement each other.
Mohit Solanki is a writer and editor who joined Resources Groups in December 2019. Previously, he has held positions in many Advertising Companies, and could be found writing around the internet about events, business solutions, and consultancy.